Marketing Research
Add ComparisonIn 2023, the locations with the highest concentration of Marketing Research degree recipients are East Lansing, MI, Columbia, MO, and Lubbock, TX. In 2022, the locations with a relatively high number of Marketing Research degree recipients are East Lansing, MI, Plymouth, NH, and Southfield, MI. The most common degree awarded to students studying Marketing Research is a masters degree.
Information about the types of higher education institutions that grant degrees in Marketing Research and the types of students that study this field. Michigan State University awards the most degrees in Marketing Research in the US, but Lawrence Technological University and Westfield State University have the highest percentage of degrees awarded in Marketing Research.
Tuition costs for Marketing Research majors are, on average, $9,718 for in-state public colleges, and $39,954 for out of state private colleges.
The most common sector, by number of institutions, that offers Marketing Research programs are Public, 4-year or above institutions (22 total). The most common sector, by number of degrees awarded, is Public, 4-year or above (229 completions).
The most common sector, by number of degrees awarded in Marketing Research, is Public, 4-year or above (229 completions in 2023).
The following chart shows the share of universities that offer Marketing Research programs, by the total number of completions, colored and grouped by their sector.
Michigan State University has the most Marketing Research degree recipients, with 74 degrees awarded in 2023.
The following bar chart shows the state tuition for the top 5 institutions with the most degrees awarded in Marketing Research.
Out of all institutions that offer Marketing Research programs and have at least 5 graduates in those programs, Lawrence Technological University has the highest percentage of degrees awarded in Marketing Research, with 1.47%.
This map shows the counties in the United States colored by the highest number of degrees awarded in Marketing Research by year.
Information on the businesses and industries that employ Business graduates and on wages and locations for those in the field.
The average salary for Business majors is $105,798 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.
The industry that employs the most Business majors is Elementary & secondary schools, though the highest paying industry, by average wage, is Internet publishing, broadcasting & web search portals.
The average salary for Business majors is $105,798 and the most common occupations are Accountants & auditors, Other managers, and Financial managers.
This chart shows the average annual salaries of the most common occupations for Business majors.
This map shows the public use micro areas (PUMAs) in the United States colored by the average salary of Business majors.
Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.
The most common occupations Business majors, by number of employees, are Accountants & auditors, Other managers, and Financial managers.
Compared to other majors, there are an unusually high number of Business majors working as Accountants & auditors, Financial analysts, and Financial examiners.
The highest paid occupations by median income for Business majors are Surgeons, Physicians, and Chief executives & legislators.
The number of Business graduates in the workforce has been growing at a rate of 2.36%, from 11.7M in 2021 to 11.9M in 2022.
The largest single share of Business graduates go on to work as Accountants & auditors (9.23%). This chart shows the various jobs filled by those with a major in Business by share of the total number of graduates.
The most common industries that employ Business majors, by number of employees, are Elementary & secondary schools, Accounting, tax preparation, bookkeeping & payroll services, and Computer Systems Design.
The highest paying industries of Business majors, by average wage, are Internet publishing, broadcasting & web search portals, Securities, commodities, funds, trusts & other financial investments, and Oil & gas extraction.
The number of Business graduates in the workforce has been growing at a rate of 2.36%, from 11.7M in 2021 to 11.9M in 2022.
The industry which employs the most Business graduates by share is Elementary & secondary schools, followed by Accounting, tax preparation, bookkeeping & payroll services. This visualization shows the industries that hire those who major in Business.
This map shows the public use micro areas (PUMAs) in the United States where there are a relatively high population of Business majors.
Note that the census collects information tied to where people live, not where they work. It is possible that Business majors live and work in the same place, but it is also possible that they live and work in two different places.
This chart shows distribution of ages for employees with a degree in Business. The most common ages of employees with this major are 40 and 36 years old, which represent 2.65% and 2.62% of the population, respectively.
The most common degree types awarded to students graduating in Marketing Research are Masters Degree, Certificate of at least 1 but less than 2 academic years, and Postbaccalaureate Certificate.
The most common degree types held by the working population in Business are Bachelors Degree, Masters Degree, and Professional degree.
This chart shows the granted degrees by sex at the 5 institutions that graduate the most students in Marketing Research.
This chart shows the number of degrees awarded in Marketing Research for each race & ethnicity. White students earned the largest share of the degrees with this major.
This chart illustrates the differences by sex for each race & ethnicity of Masters Degree recipients in Marketing Research.
White Female students, who earn most of the degrees in this field, are the most common combination of race/ethnicity and sex.
There are a relatively high number of people that were born in Mongolia that hold Business degrees (2.8 times more than expected), and the most common country of origin by total numbers for non-US students earning a degree in this field is India (177,507 degree recipients).
Data on the critical and distinctive skills necessary for those working in the Marketing Research field from the Bureau of Labor Statistics. Marketing Research majors need many skills, but most especially Reading Comprehension. The revealed comparative advantage (RCA) shows that Marketing Research majors need more than the average amount of Programming, Technology Design, and Systems Evaluation.
These two visualizations, one a radial chart and one a bar chart, show the same information, a rating of how necessary the following skills are for Marketing Research majors. Toggle between "value" and "RCA" to see the absolute rating of that skill (value) and the revealed comparative advantage (RCA), or how much greater or lesser that skill's rating is than the average. The longer the bar or the closer the line comes to the circumference of the circle, the more important that skill is. The importance of Programming is very distinctive for majors, but the Reading Comprehension, Complex Problem Solving, and Active Listening are the three most important skills for people in the field.
